About Our Client
Big Brothers helps people buy and sell flats, plots, houses and commercial property in Punjab and beyond. The portal covers 9 cities: Chandigarh, Mohali, Panchkula, Kharar, New Chandigarh, Ropar, Zirakpur, Gurgaon and Noida. It lists 196 residential projects, 36 commercial projects and 160 builders, with project pages, builder profiles, local property rates and an EMI calculator. Buyers can also browse and enquire on the Big Brothers app for iOS and Android.
See the live Big Brothers app listings:
Captured November 2026.
Client Objectives -
Generate 50 genuine property enquiries every month from organic search
Build steady, month-on-month organic traffic instead of one-off spikes
Drive downloads of the new Big Brothers iOS app
Rank a fresh domain for local property searches owned by national portals
Get hundreds of project, builder and city pages indexed and ranking
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Why This Was One of Our Toughest Briefs
Real estate is one of the most competitive niches in Indian search, and Big Brothers was starting from zero.
Up Against the Giants
99acres, MagicBricks, Housing.com and NoBroker own almost every property search in India. They have millions of listings, thousands of backlinks and more than a decade of authority. Searches like “flats in Mohali” are their home turf.
A Fresh Domain With No Authority
Big Brothers had no ranking history, no backlinks and no brand searches. Google had no reason yet to trust it over portals it has ranked for years.
A Huge, Programmatic Website
Every city, property type and budget needs its own page: 2 BHK flats in Mohali, plots in Kharar, builders in Zirakpur, property rates in Panchkula. Across 9 cities, plus 230+ project pages and 160 builder profiles, that is a large site that Google can easily treat as thin or duplicate.
A Target Built for an Established Site
50 enquiries a month is a number most new property sites take a year or more to reach. On top of that, the client wanted steady traffic and installs for a brand-new iOS app with no ratings yet.
The Strategy We Used to Compete
We could not outspend or out-list the national portals, so we out-localised them.
1. Programmatic SEO Done Properly
Built a city × property type × BHK page structure across all 9 cities
Gave every page unique local data: projects, builders, price ranges and rates
Kept low-value combinations out of the index so crawl budget went to pages that could rank
3. Project and Builder Pages
Turned 230+ project pages and 160 builder profiles into search landing pages
Targeted project-name and builder-name searches the national portals cover thinly
Linked projects, builders and city pages together so authority flowed through the site
2. Hyperlocal Keyword Targeting
Focused on Tricity searches where local knowledge beats a national portal
Mapped sector-level and locality searches in Mohali, Kharar, Zirakpur and New Chandigarh
Matched each page to one clear search intent: buy, rent, rates or invest
4. Enquiries and App Installs
Put an enquiry form and click-to-call on every listing and city page
Added App Store and Google Play links where buyers browse
Aligned the iOS app listing with the same property keywords as the website
The Scale We Took On
A fresh domain, a national-portal niche and a target built for an established site.
cities covered by programmatic pages
residential and commercial project pages
builder profiles optimised for search
enquiry target set by the client
What Made the Difference
Out-Localise, Don’t Out-List
A national portal has more listings, but it rarely knows which sector of Mohali a buyer wants or what plots in Kharar really cost. Local depth is where a new portal can win.
Programmatic, Not Thin
Scale only works when every page earns its place. Each programmatic page carries real local data, and pages without enough of it stay out of the index.
Built for Enquiries
Traffic only counts if it turns into calls and forms. Every page was designed to move a buyer from browsing to enquiring.
Website and App Grow Together
Buyers who find Big Brothers on Google are sent to the iOS and Android apps, so organic search grows both enquiries and app installs.
Related Services & More Case Studies
The services behind this campaign, and more organic growth stories.
SEO Services for Real Estate
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Competing With the Big Portals in Your Market?
Big Brothers went up against 99acres, MagicBricks and Housing.com on a fresh domain. If your property site or local business is up against national players, we can build the same local, programmatic SEO for you.
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