SEO Cost Calculator

White Label SEO for Agencies — Branded Reports, NDA-Backed

Plug a 40-person SEO bench into your agency without hiring, training, or risking client churn. NDA-backed deliverables, branded reports, fixed-scope audits — ready to forward to your client the day they land.

130+ agency partners 87M+ organic sessions delivered 100% NDA-backed 4.9★ average rating
Quietly powering agencies in
USA United Kingdom Canada UAE 130+ partner agencies 87M+ organic sessions delivered 4.9★ avg agency rating NDA-backed delivery 24h onboarding 2,900+ campaigns shipped White-hat outreach only Senior strategist on every account USA United Kingdom Canada UAE 130+ partner agencies 87M+ organic sessions delivered 4.9★ avg agency rating NDA-backed delivery 24h onboarding 2,900+ campaigns shipped White-hat outreach only Senior strategist on every account
Scroll
130+
Agency partners across 4 countries
87M+
Organic sessions delivered under partner brands
2,900+
SEO campaigns shipped, every vertical
480+
Annual audits across local, national, eCom
<24h
From signed NDA to onboarding kickoff
Definition

What is white label SEO?

White label SEO is a service where a specialist SEO agency delivers the work — audits, technical fixes, content, link building, monthly reporting — under another agency's brand. The reseller agency keeps the client relationship and the margin; the white label partner stays invisible to the end client and operates under a mutual NDA.

Also called
Private label SEO, SEO reseller, SEO outsourcing
Common buyers
Marketing agencies, web dev firms, PR firms, consultants
Typical cost
$499–$1,099 per project / month, volume-based
Standard scope
Audit, on-page, technical, content, links, reporting
Why agencies switch to us

Three reasons your agency is leaking SEO revenue right now

Every white label SEO agency claims "scale" and "quality." Here's what actually moves the needle for the marketing firms and reseller networks already on our roster.

You’re losing deals because you don’t offer SEO

We become the SEO arm of your agency under NDA. Pitch SEO retainers, win the deal, hand the brief to us — the deliverable comes back inside your branded reporting template.

Your in-house team is buried

Absorb 5–50 client accounts overnight without a single new hire. Audits, technical fixes, content briefs and reporting run in parallel on our bench, not your timesheet.

Offshore freelancers nuked your last client

Every deliverable is reviewed by a senior strategist before it leaves our team. White-hat only, Google-compliant, with a documented QA pass and the NDA already on file.

What's included

The full white label SEO deliverable list — no hidden scope

Every retainer covers the four delivery groups below. Volume scales with your tier; the scope of what's included does not change.

Audits & Strategy

The first 14 days of any new client — done for you, branded as you.

  • Full Technical & Content Audit

    200+ point audit covering crawlability, indexation, schema, Core Web Vitals, content quality and EEAT signals.

  • Keyword Research & Mapping

    Search-volume verified keyword set mapped page-by-page to existing URLs and content gaps, with intent classified.

  • Competitor Gap Analysis

    Top 5 competitors benchmarked on rankings, backlinks, content velocity and SERP feature ownership.

  • 12-Month SEO Roadmap

    Quarter-by-quarter plan with revenue-tied KPIs, ready to present to your client in your slide deck.

On-Site Execution

The bulk of the SEO lift — done quietly under your branding.

  • Technical SEO Fixes

    Crawl errors, indexation, redirects, canonicals, internal linking, page speed, Core Web Vitals.

  • On-Page Optimization

    Title tags, meta descriptions, headings, image alts, internal anchor strategy, content rewrites.

  • Content Creation & Optimization

    SEO-led blogs, landing pages, service pages and product copy briefed, written and optimized for search intent.

  • Schema & Structured Data

    Organization, LocalBusiness, Product, Article, FAQ, Review and HowTo schema deployed and validated.

Off-Site & Authority

Real authority signals — white-hat, link-by-link, with disclosure.

  • Manual Link Building

    Real outreach to real editors. Niche-relevant placements with traffic-bearing domains, no PBNs, ever.

  • Digital PR Outreach

    Story-led campaigns that earn unpaid coverage on tier-1 publications in your client’s vertical.

  • Local SEO & GBP

    Google Business Profile optimization, citation cleanup, location-page strategy, review velocity.

  • International / hreflang SEO

    Multi-region, multi-language site architecture, hreflang implementation, geo-targeted content.

Reporting & Specialized

What lets you keep the client — clarity, proof and elastic scope.

  • Branded Monthly Reports

    Looker Studio or PDF report with your logo, your colors, your client’s KPIs. Forward as-is or co-present.

  • Migration & Recovery

    Replatform, redesign, domain change or post-update traffic drops — protected and recovered without panic.

  • eCommerce SEO

    Category page architecture, product schema, faceted nav handling, scalable content for SKU-heavy stores.

  • AI Search Optimization (AEO/GEO)

    Optimization for ChatGPT Search, Perplexity, Gemini, Google AI Overviews — the channel your clients are asking about now.

How it works

From discovery call to your first branded report in 7 days

No drawn-out onboarding. No dozens of kickoff meetings. Sign the NDA, brief us once, ship work.

Day 0

Discovery call

30-minute scoping call. We learn about your agency model, client mix, reporting cadence, and where you need cover. No deck, no pitch — just scope.

Day 1

NDA & onboarding

Mutual NDA signed inside 24 hours. Slack/email channel set up, project tracker created, reporting template branded with your logo and colors.

Day 7

Audit & strategy

Full audit, keyword research, competitor gap analysis, and a 12-month roadmap delivered in your template — ready to forward to your client.

Day 30

Execution & monthly report

We ship sprints — technical fixes, content, links, on-page — against the approved roadmap. Branded monthly reports go out on the 5th, every month.

Day 90+

Quarterly business review

Every 90 days we sit with you (and your client if invited) to tie organic growth back to revenue, recalibrate scope, and lock the next quarter’s plan.

Pricing

Volume-based white label SEO pricing that scales as you grow

Per-project cost drops every time you add active client accounts. Month-to-month — no annual lock-in, 30-day exit at any tier.

Starter
$1,099
/project / month
1–4 active client projects

Boutique agencies adding SEO as a billable service

  • Full audit + 12-month roadmap
  • Branded monthly reports
  • Up to 8 hrs senior-strategist time
  • Mutual NDA + dedicated PM
  • 30-day exit, no lock-in
Pro
$699
/project / month
10–14 active client projects

Established agencies with a steady SEO retainer book

  • Everything in Scale
  • Dedicated SEO lead across your account
  • Co-branded pitch deck for new-business pitches
  • Custom QBR template
  • Roadmap input on agency-level positioning
Enterprise
$499
/project / month
15+ active client projects

High-volume agencies and reseller networks scaling fast

  • Everything in Pro
  • Embedded squad (strategist + writer + technical SEO)
  • Same-day delivery for in-flight requests
  • Custom integrations with your CRM / PM stack
  • Volume discount triggers automatically

Included in every plan

  • Mutual NDA before any data is shared
  • Branded reporting template (your logo, your colors)
  • Senior strategist on every project, never juniors-only
  • Slack or email — your call, no portal lock-in
  • Month-to-month — 30-day exit, no annual contract
Want a custom estimate for your client mix? Use the SEO Cost Calculator — get a tier recommendation in 30 seconds.
Risk reversal

No-risk by default. Here's what's in the contract.

Four guarantees baked into every engagement — they remove the four reasons agencies hesitate before booking the first pilot.

Mutual NDA before any data

Signed within 24 hours of the discovery call. Your client data never leaves your inbox without it.

30-day exit, no lock-in

Cancel any tier within 30 days, month-to-month thereafter. No annual contract, no clawback clause.

Paid pilot, walk-away clause

Run a single-account pilot first. If the deliverable doesn't hit your brand bar, you walk away — no obligation to scale.

Senior strategist on every account

No juniors-only delivery, no churned-through-contractors model. A named senior owns and reviews every output.

Proof

What ships when an agency hands us the brief

Three real outcomes from agencies on our white label roster. Identifying details redacted under our standard NDA.

+312%
organic sessions in 9 months

UK B2B SaaS reseller. 11 commercial-intent pages, 47 link placements, full technical refit. Their client renewed for a 24-month retainer.

84%
rankings recovered in 60 days

US lead-gen agency client hit by an Helpful Content update. Content audit, EEAT rebuild, link cleanup — traffic back inside two reporting cycles.

4 → 38
active clients, zero new hires

A 4-person legal-vertical agency in the UAE used our bench to scale to 38 active SEO retainers in 14 months without expanding headcount.

See full case studies

Testimonials

What agency owners say after their first 90 days with us

Direct feedback from white label partners — names with permission, agency identifiers redacted where required by NDA.

★★★★★
We won three SEO retainers in our first 60 days as an SEO Circular partner — none of which we could have delivered with our own team. The branded reports come back on the 5th every month, no chasing.
Sarah Kettering
Founder, Northbrand Digital · United Kingdom
★★★★★
I was burned twice by offshore SEO contractors before. The mutual NDA, the senior strategist on every call, and the fact that I haven't had a single quality issue in 14 months is why we've doubled the projects with them.
Marcus Chen
Managing Director, Liftworks Agency · United States
★★★★★
The audit they shipped on day 7 was sharper than what my in-house lead produced over four months. We re-skinned the deliverable in our brand template and forwarded it to the client unchanged.
Aditi Rao
Head of Growth, Crescent Marketing · United Arab Emirates
How we compare

White label SEO partner vs freelancer vs in-house hire

The honest comparison every agency owner runs in their head before they pick a partner. We did the table for you.

What you actually need SEO Circular (us) Offshore freelancer In-house hire
Mutual NDA before any data is shared
Senior strategist reviews every deliverable
Branded reporting under your logo
Scale from 1 → 50 clients overnight
Fixed monthly cost per project
Documented QA pass on every output
Real outreach links, no PBNs
30-day exit, no annual lock-in
Industries we cover

Built to serve every vertical your agency sells into

Bench is split by SEO discipline (technical, content, links, local) — which means we run a local plumber, a B2B SaaS and a 50,000-SKU eCommerce in parallel without thinning anyone's coverage.

SaaS SaaS AI Startups AI Startups Architecture & AEC Architecture & AEC Mortgage & Finance Mortgage & Finance
Real Estate Real Estate
Legal Services Legal Services
eCommerce & Retail eCommerce & Retail
Healthcare & Medical Healthcare & Medical
Education & EdTech Education & EdTech
Fitness & Wellness Fitness & Wellness
Travel & Hospitality Travel & Hospitality
Food & Restaurants Food & Restaurants

Sign the NDA. Start the audit.

Mutual NDA on the table before any client data leaves your inbox. We work invisibly under your brand — your clients only ever see your logo on every report, every email, every deliverable.

Free preview

Get a free sample of the exact report your clients will receive

We'll send you a redacted copy of the audit, the 12-month roadmap, and the monthly Looker Studio dashboard — all branded the way your agency would brand them.

  • Full 200-point audit (PDF)
  • 12-month roadmap (slide deck)
  • Monthly Looker Studio dashboard (live link)
  • All editable so you can confirm depth before committing

No spam. NDA available on request. Unsubscribe anytime.

FAQ · 12 questions

Everything agency owners ask on the discovery call

Pulled directly from the questions we get from marketing firm owners and reseller leads. If yours isn't here, ask it on the call.

Q01 What is white label SEO and how does it work?
White label SEO is when an agency (yours) sells SEO to its clients but the actual delivery is handled by a specialist partner (us) operating quietly under your brand. Your client sees your logo, your reporting, your point of contact. We do the strategy, technical work, content, links and reporting. You keep the relationship and the margin.
Q02 How much does white label SEO cost in 2026?
Our white label SEO pricing starts at $499 per project per month at the Enterprise tier (15+ active projects) and goes up to $1,099 per project per month at the Starter tier (1–4 projects). The more projects you bring on, the lower your per-project cost — because our delivery cost per project drops at volume. There is no annual contract; every tier is month-to-month with a 30-day exit.
Q03 What’s actually included in a white label SEO package?
Every plan includes: a full technical & content audit, keyword research and mapping, competitor gap analysis, a 12-month roadmap, on-page optimization, technical fixes, content creation, monthly white-hat link building, branded monthly reports, and a senior strategist on every account. Higher tiers add quarterly business reviews, embedded squads and dedicated SEO leads.
Q04 Will my clients ever know SEO Circular is doing the work?
No. We operate 100% behind the scenes. Reports are branded with your logo and colors. Slack/email channels run under your domain. We never contact your clients directly unless you explicitly invite us into a call. The mutual NDA we sign before onboarding makes that contractual.
Q05 Do you sign an NDA before any work or data sharing?
Yes — a mutual non-disclosure agreement is signed within 24 hours of the discovery call, before any client data, brand assets or reporting templates are exchanged. If your agency uses its own NDA template, we’ll happily sign yours instead of ours.
Q06 Can I see a sample white label SEO report?
Yes. On the discovery call we’ll send a redacted sample of the exact monthly report your clients will receive, plus a sample 12-month roadmap and a sample audit. All three come in editable formats so you can confirm the branding and depth before you commit.
Q07 How long until SEO results show up in rankings and traffic?
For a clean site with no penalties: meaningful keyword movement in 60–90 days, material traffic growth in 4–6 months, and ROI-positive organic revenue typically inside 7–9 months. Recovery projects (post-update drops, manual actions) often move faster — we have cases recovered inside 60 days. We never promise timelines we can’t back with case data.
Q08 How is white label SEO different from outsourced SEO or hiring a freelancer?
Outsourced SEO usually means your client knows there’s a third party. White label SEO means they don’t — you front the relationship. Compared to a freelancer, we bring a 40-person bench, documented QA, multi-disciplinary cover (technical, content, links, PR) and an NDA-backed delivery contract. Freelancers can’t scale; in-house hires lock you into fixed cost. We sit between the two.
Q09 Do you offer a trial project before a long-term commitment?
Yes. We run a paid pilot — typically a single full audit + 30-day execution sprint on one of your client accounts. If the deliverable doesn’t hit your brand bar, you walk away. Most agencies sign a 6–12 client expansion after the pilot.
Q10 Can you handle local, national, eCommerce and international SEO at once?
Yes. Our bench is split by discipline (technical, on-page, content, links, local) rather than by client — which means a single agency can run a local plumber, a national B2B SaaS, an eCommerce store with 50,000 SKUs and an international hreflang setup in parallel without any of them being short-staffed.
Q11 Are your link-building practices safe and Google-compliant?
Yes. 100% white-hat outreach. Every link is on a real publication with real editorial standards, niche-relevant traffic, and disclosed terms. No PBNs, no link farms, no exchange schemes. We share the live URL of every placement in your monthly report so you (and your client) can audit the work.
Q12 Can SEO Circular scale with my agency as we add clients?
Yes — that’s the whole product. Agencies on our Enterprise tier run 15+ active retainers with us as their entire SEO function. The pricing structure rewards volume (cost per project drops as you add accounts), and our bench is sized to absorb sudden new-client onboarding without the lead time you’d see hiring in-house.
Still have a question? Ask on the 30-minute discovery call. NDA on the table inside 24 hours.

Add SEO to your agency without hiring a single person.

30-minute scoping call. NDA inside 24 hours. First audit on your desk — branded as you — in 7 days.

Or message us directly