SEO Rate Card

An SEO rate card is a published price list showing what an SEO agency charges for different scopes of work. It functions like an SEO marketing advertising rate card — you pick the row that matches your industry and scope, see the monthly fee, recommended commitment, and total contract value. Our SEO rate card on this page lists 25 scenarios derived directly from our internal pricing model, so the numbers match what our sales team would quote on a discovery call.

Each row uses the same logic as our SEO Cost Calculator: industry tier (Casino / Adult / Crypto sit in $1,800–$3,000; everything else in $1,200–$1,900) plus a normalised score across 14 scope variables (page count, competition, audience reach, past SEO, design, audit, paid campaigns, PR, social, video, budget, results timing, goals). Add-ons (PPC, Meta, video production) are line-itemised separately so they don't inflate the SEO base.

No — this is a rate card, not a binding quote. Treat it as a strong opening anchor that lands within ±15% of our final proposal in 87% of cases. Edge cases (M&A migrations, multi-language sites with 5+ markets, custom dashboards, penalty recovery) are quoted separately. Run the SEO Cost Calculator or contact us for a tightened number.

Restricted niches (casino, adult, crypto) need specialised link-building, compliance-aware content, and outreach to platforms most agencies decline. Higher floor, higher ceiling. Standard verticals share the same delivery framework with lower outreach cost. The rate card reflects that two-tier reality.

Paid ads (Google Ads / Meta Ads / LinkedIn) are quoted on top of the SEO retainer as separate line items. PPC management typically runs $500–$1,500 per month per channel; Meta Ads similar. Media spend is budgeted by you and paid directly to Google / Meta. Our role is strategy, creative, landing pages, and ongoing management. Use the SEO Cost Calculator’s "paid campaigns" step to layer those costs onto any rate card row.

A pricing page tends to bundle services into a few named tiers (Starter, Growth, Enterprise). A rate card unbundles it — one line per realistic scope, with the actual monthly figure, commitment, and total contract value. We publish both: tier cards live on the white-label SEO page; the granular rate card is here.

Yes, that's one of its main uses. If a competing agency quotes you 50%+ above the matching rate card row, ask what justifies the premium (specialist team, vertical expertise, non-standard deliverables). If a competing agency quotes you 50%+ below, ask which corners are being cut (offshored content, bulk link building, no dedicated AM).

Click "Get exact quote" on any rate card row, or run the SEO Cost Calculator directly. The calculator returns a personalised number plus a contact CTA that pre-fills our form with your full breakdown. We respond within 24 hours with a fixed-fee proposal.

A white-label SEO rate card is the wholesale price an agency pays to resell SEO services under its own brand. It differs from the standard rate card in three ways: (1) volume discount based on how many active client accounts you run with us (10–26% off depending on tier), (2) white-label deliverables — reports, dashboards, sales decks all carry your logo not ours, and (3) dedicated account management so a single point of contact handles all your accounts. Our white-label SEO rate card on this page lists 9 typical agency-portfolio scenarios.

White-label pricing is per client × volume discount × your tier. We start from the standard SEO rate card price for each of your clients (based on their industry + scope), then apply your tier’s discount: Starter (3–5 clients) gets 10–15% off, Growth (6–10 clients) gets 16–20% off, and Enterprise (11+ clients) gets 22–26% off. You bill your end-clients at full retail (or whatever margin you want) and pay us the discounted wholesale rate. There’s a one-time setup fee per partnership ranging from $500 to $2,000 depending on tier.