About Our Client
Lokum is a Turkish dating and chat app for iOS and Android. It connects Turkish singles who share the same roots, culture and language, whether they live in Istanbul, Berlin, Amsterdam or London. Users pick their hometown from all 81 cities of Turkey, match and chat in real time, and move on to voice and video calls. Lokum is available in Turkish, English, German, Dutch and French, and serves Turkish communities in Germany, the Netherlands, Belgium, Austria, France, the UK, Sweden, Switzerland, the US and Australia.
Lokum is live on both stores. See the listings for yourself.
Store listings captured November 2026.
Client Objectives -
Grow installs on both the App Store and Google Play without paying for user acquisition
Rank Lokum for Turkish dating searches in Turkey and in the diaspora markets
Reach Turkish singles in their own language: Turkish, English, German, Dutch and French
Stand out in a dating category dominated by global apps with large ad budgets
Build an organic install channel that keeps working after the campaign ends
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The Core Problems We Uncovered
Our audit of Lokum’s store listings and web presence showed why a good product was not being found.
Buried Under Global Dating Apps
Generic searches like “dating app” are owned by the biggest global brands. Lokum was competing for the same terms instead of the niche searches where Turkish singles were looking for each other.
Store Listings Not Built for Search
The App Store and Google Play listings did not target the words Turkish users actually type, such as “Türk tanışma” or “Turkish dating”, so the stores had little reason to show Lokum.
One Audience, Five Languages
Lokum’s users search in Turkish, English, German, Dutch and French depending on where they live. Each language and country needed its own keywords rather than one translated listing.
No Web Path Into the Stores
Search traffic on Google had no clear route to the app. Without pages ranking for Turkish dating searches, the website sent few people to the App Store or Google Play.
The Organic Growth Strategy We Implemented
Every install came from search: the app stores and Google. No paid installs, no ads.
1. Keyword Research by Language and Market
Mapped Turkish dating searches in Turkey and in diaspora countries such as Germany, the Netherlands and the UK
Built separate keyword sets for Turkish, English, German, Dutch and French
Targeted the niche searches global dating apps ignore, such as Turkish singles in a given city
3. Website SEO
Optimized the Lokum website to rank for Turkish dating searches
Linked every page straight to the App Store and Google Play
Aligned the website’s messaging with the store listings so search intent carried through to the install
2. App Store Optimization (ASO)
Rewrote the app title, subtitle and keyword fields on the App Store
Rebuilt the Google Play title and descriptions around Turkish dating keywords
Localized the listings for each language instead of using direct translations
4. Diaspora and Culture-First Positioning
Put Lokum’s real difference first: hometown matching across all 81 Turkish cities
Highlighted the Turkish communities Lokum serves, from Berlin and Amsterdam to London and Vienna
Used the language and cultural terms Turkish users relate to, such as memleket and kısmet
Results After 3 Months
All results came from organic search. No paid installs or ad spend.
total organic app installs
downloads on the App Store (iOS)
downloads on Google Play (Android)
spent on paid installs or ads
What Made the Difference
Own the Niche, Not the Category
Lokum could not outspend global dating apps on “dating app”. It did not need to. Turkish singles search for each other in specific ways, and winning those searches brought in users who were a much better fit.
Every Language Is Its Own Market
A Turkish user in Germany searches differently from one in Istanbul. Treating each language and country as its own market got Lokum found in all of them.
ASO and SEO Work Together
The store listings and the website targeted the same searches and told the same story, so users arriving from Google landed on a listing that matched what they were looking for.
Organic Installs Keep Coming
Paid installs stop the day the budget does. The rankings and listings built during these three months keep sending new users to Lokum after the campaign.
Related Services & More Case Studies
The services behind Lokum’s result, and more app growth stories like it.
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The multi-language approach behind Lokum: separate keyword research and optimization for every language and market you serve.
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Ready to Grow Your App Without Paying for Installs?
Lokum went from hard to find to 30,000+ installs in three months on organic search alone. If your app has a clear audience but is not being found in the stores or on Google, we can build the same kind of organic install channel for you.
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