Technical Website Audit
The crawl-and-index layer. We surface whatever is stopping search engines from reaching your pages, long before rankings come into play.
- Crawlability & robots.txt
- XML sitemaps & indexation
- Redirect chains & 4xx/5xx
Rankings slipped, conversions are leaking, and your analytics won’t say why. Guessing is expensive. A proper website audit replaces the guesswork with a clear, ordered list of what’s actually holding the site back. SEO Circular inspects your site the way Google’s crawler, an impatient buyer and a senior developer each would — then tells you which fixes pay off first.
Start with the free scan and see live scores on screen. Want the full picture? Within six hours you get a written report covering every technical, SEO, code, speed and accessibility issue we found — each one rated by severity, with the precise fix and the time it takes. No retainer, no lock-in.
No signup · real Google Lighthouse data · instant scores on screen
Trusted by ecommerce, SaaS and enterprise teams gearing up for growth, replatforms and fundraising
A website audit is a structured, end-to-end review of every factor that decides whether your pages rank, load quickly, turn visitors into customers and stay legally compliant. In practice it’s several reviews working together: a technical website audit (can search engines crawl and index your pages?), an on-page SEO audit (do those pages earn the rankings they want?), a code review (is the front end lean, or weighed down by bloat and render-blockers?), a speed and Core Web Vitals pass, a content and usability check (does the page answer the searcher’s intent?), and an accessibility audit against WCAG. Roll the results into one score and you have a clear read on how much growth your current setup is quietly leaving behind.
Most free audit tools dump 40 colour-coded warnings on you and walk away, leaving you to figure out which three actually matter. We work differently. SEO Circular runs the industry-standard tools — Screaming Frog, Ahrefs, Google Search Console, Lighthouse and Sitebulb — then has a senior auditor read the results, strip out the noise and order what remains by business impact. Closely related work we do a lot of: SaaS SEO, white-label SEO, and our SEO cost calculator.
Plenty of agencies audit “SEO” and call it a day. We check the entire engine: rankings, code, speed, platform quirks, accessibility, backlinks and traffic loss. Each card below is a standalone deliverable with its own checklist and its own report.
The crawl-and-index layer. We surface whatever is stopping search engines from reaching your pages, long before rankings come into play.
On-page signals, content and search intent — the reasons your pages sit on page three when they have every right to be on page one.
A senior engineer reads the real source — not a scanner’s summary. We flag bloat, dead code, render-blockers and shaky practices.
Speed drives both rankings and conversions. We measure LCP, INP and CLS on your actual pages rather than a generic lab average.
Faceted navigation, thin product pages, duplicate SKUs and a leaky checkout — the quiet places where catalogue sites lose revenue.
Magento and Adobe Commerce run heavy and grow tangled fast. We review the stack the way the developers who built it actually break it.
Sprawling modules, outdated core and Views queries that overload the database. A Drupal-aware audit instead of a one-size-fits-all checklist.
WCAG 2.2 AA tested with axe and WAVE plus a hands-on screen-reader pass. It lowers legal risk and tidies your markup for SEO at the same time.
Traffic dropped sharply. We tie the date to its cause — a core update, a migration, accidental de-indexing or a self-inflicted change.
Toxic links, lost authority and unnatural patterns. We separate the links that lift you from the ones setting up a future penalty.
Every URL gets a verdict: keep, merge, rewrite or remove. Thin pages and competing duplicates drag down the whole domain.
The complete picture. Every layer above rolled into one health score, a single report and one prioritised list of fixes.
Paste your URL below. We pull live Google Lighthouse and PageSpeed data and score your site on performance, SEO, accessibility and best practices on the spot — free, with no signup. Want the full breakdown? We’ll email you the complete 8-page PDF report.
Pulling live Google Lighthouse data.
Your live scores are right there in the scan. Add your email and we’ll send the complete report — every issue ranked, each with the exact fix and the effort to ship it.
No spam — just your report and the occasional useful tip.
Leave a phone or WhatsApp number (with country code) and a senior auditor can talk you through the findings. Completely optional.
We’re putting your detailed 8-page PDF together now and it’ll land in your inbox shortly — every site is reviewed by hand. Close this whenever you like; the report comes to you.
No 60-page document that never gets opened. We crawl, we read, we prioritise, then hand your team a fix list they can start shipping in the same sprint.
You send your URL plus read-only access to Google Search Console and Analytics. We lock down goals, the templates that matter and your target markets. NDA first if you’d prefer one.
Screaming Frog and Sitebulb crawl every URL, Ahrefs and Semrush pull rankings, links and traffic history, and Lighthouse and PageSpeed measure speed on your real templates.
A senior auditor goes through the code, the search results and the analytics by hand. The tools flag 300 things; a human decides which 30 are actually costing you money.
Each issue gets a severity, an effort estimate and a plain-English impact note — not “medium” but “roughly 18% of category traffic”. The quick wins rise to the top.
You receive a PDF alongside a live Google Sheet fix tracker. Every issue lists where it is, why it matters, the exact fix and the hours — then a 45-minute call to brief your team.
Pass the report to your own developers, or let our team ship the fixes — fixed-price, every change reviewed, every gain re-tested against the original score.
No filler bolted on to hit a round number. Two hundred genuine checks across six categories — the same list our auditors work through on every project. Want the website audit checklist as a PDF? Tell us where to send it: no 12-step funnel, just the file.
We start with a free 25-point snapshot. If it’s worth a full audit, you’ll see it clearly — and so will we.
Every finding answers the four questions a busy founder really has: where is it, how serious is it, what’s the fix and how long does it take? Here’s a redacted slice of a real report.
We run the same website audit software you can — then we do the part the software can’t. Here’s the honest difference.
A technical website audit is where most rankings are won or lost — long before a single word of content is written. It’s the layer we obsess over, because it’s the one your content team can’t fix on their own.
We map which URLs Google crawls, indexes, skips or has quietly dropped, then track down the traps burning your crawl budget — infinite faceted nav, parameter sprawl, soft 404s and orphan pages.
Lab scores can mislead. We pull your real-user CrUX data for LCP, INP and CLS, break it down by template and device, and point to the single metric dragging your mobile rankings.
On a React, Vue or Next build, Googlebot can end up seeing an empty shell. We compare the rendered DOM against the raw HTML and catch any content that never reaches the index.
Product, FAQ, Article, Breadcrumb, Organization — we validate each schema type, repair the errors Google quietly ignores, and add the markup that earns rich results.
Click depth, link-equity flow and orphan detection. We show why your strongest pages sit five clicks deep and which internal links would pull them up.
Redirect chains, 302s that should be 301s, 5xx spikes and mixed content — the unglamorous details that leak authority on every single request.
A generic checklist walks straight past platform-specific landmines. We’ve audited enough of each to know exactly where they’re buried.
Faceted navigation spawning millions of crawlable URLs, duplicate SKUs, thin product copy, out-of-stock pages leaking equity and checkout friction. We review catalogue SEO and the conversion funnel together in one pass.
Magento and Adobe Commerce are capable but heavy. We check Full Page Cache and Varnish config, extension conflicts, indexer health, slow EAV queries and the front-end bloat that sinks your Core Web Vitals.
Drupal sites decay quietly: outdated core, abandoned modules, unpatched security advisories and Views queries that pound the database. We audit the module stack and query layer, not just the markup.
Organic traffic is down 40% and the dashboard won’t say why. We line the drop date up against Google’s algorithm-update timeline, your deploy log and your Search Console history — then separate “the algorithm shifted” from “something broke during the redesign.” You leave with the real cause and a recovery plan ordered by how quickly each fix wins traffic back.
An accessibility audit isn’t optional any more: thousands of ADA and Section 508 lawsuits over inaccessible websites are filed each year, and a bolt-on overlay widget won’t protect you. We test against WCAG 2.2 AA with axe and WAVE, then do the part automation can’t — a manual keyboard and screen-reader pass through your real user journeys. You get a conformance report and a remediation list, which doubles as an SEO win because accessible markup is cleaner markup.
A single audit shows you what’s wrong, what it’s costing you and which fix to make first.
We’ve audited more than 1,200 sites across ecommerce, SaaS, content and regulated industries. We know what the scanners miss because we’ve seen the same mistakes a thousand times over.
The person scoping your audit actually reads the site — the code, the search results, the analytics. No junior running a tool and forwarding the output.
We don’t dump 200 red flags on you. You get the 20 that move money, in the order we’d fix them, with the impact made explicit.
Technical, SEO, code, performance and accessibility — one engagement, one report, one health score. Not five vendors pointing fingers.
A free snapshot, a flat-fee full audit and a fixed-price fix sprint if you want one. You always know the number before anything starts.
We’re a development shop, not just analysts. If you want the issues resolved, the same team that found them can ship the fixes and re-test the score.
After a fix sprint we re-run the full audit on the updated site at no extra charge. Your “all clear” is verified, never assumed.
Begin with the free scan. Want it handled for you? Hire us for the full audit and fix — a flat $499, one time.
A quick read on whether you have a problem worth chasing.
Hand us the lot — we run the complete audit and fix it. Done for you, one flat price.
Big ecommerce, Magento, multi-store or enterprise? We scope it to your scale.
SEO Circular finds the issues, ranks them, and — if you’d like — fixes them. Fixed price, free to start.
A senior auditor reads every brief and writes back inside one business day with what we’d check, a timeline and a flat price. No sales call required to get the plan.
Send us your URL. Within days you’ll have a ranked fix list, a health score and a fixed-price quote for whatever you’d like sorted. Free snapshot first — no commitment and no sales pressure.
Garry
Online
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