/* ============================================================
   White-Label SEO Services Utah — location page
   .ulw- prefix (Utah Label White-label)
   Animated, modern, scroll-revealed sections.
   ============================================================ */

:root {
    --ulw-bg:        #0c0e12;
    --ulw-bg-light:  #f6f7fa;       /* cool clean tint */
    --ulw-text:      #0e1116;
    --ulw-text-dim:  #5a6270;
    --ulw-rule:      #e3e6eb;
    --ulw-red:       #d32027;
    --ulw-red-bright:#ff4a52;
    --ulw-red-dark:  #b8000a;
    --ulw-alpine:    #2d5dd8;       /* deep alpine blue accent */
    --ulw-mint:      #19a974;
}

.ulw-page { background: var(--ulw-bg-light); color: var(--ulw-text); overflow-x: clip; }

/* ----- SCROLL REVEAL ----- */
[data-reveal] {
    opacity: 0;
    transform: translateY(28px);
    transition:
        opacity .65s cubic-bezier(.2,.7,.2,1),
        transform .7s cubic-bezier(.2,.7,.2,1);
    will-change: opacity, transform;
}
[data-reveal].is-revealed { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
    [data-reveal] { opacity: 1; transform: none; transition: none; }
}

/* ----- SHARED HEADINGS / BUTTONS ----- */
.ulw-section-head { text-align: center; margin: 0 auto 52px; max-width: 760px; }
.ulw-eyebrow {
    display: inline-block;
    font-size: 12px; font-weight: 700;
    letter-spacing: .16em; text-transform: uppercase;
    color: var(--ulw-red);
    background: rgba(211, 32, 39, .08);
    border: 1px solid rgba(211, 32, 39, .22);
    padding: 6px 14px; border-radius: 999px;
    margin-bottom: 18px;
}
.ulw-eyebrow-light { color: #ff8a90; background: rgba(211, 32, 39, .14); border-color: rgba(211, 32, 39, .35); }
.ulw-section-title {
    margin: 0 0 14px; color: var(--ulw-text);
    font-weight: 700;
    font-size: clamp(28px, 3.4vw, 46px);
    line-height: 1.18; letter-spacing: -0.02em;
    font-synthesis: none;
}
.ulw-section-title-light { color: #fff; }
.ulw-section-accent {
    display: inline-block;
    color: var(--ulw-red);
    font-family: "Playfair Display", "Times New Roman", Georgia, serif;
    font-style: italic; font-weight: 600;
    margin-left: 4px;
}
.ulw-section-sub { margin: 0; color: var(--ulw-text-dim); font-size: clamp(15px, 1.2vw, 17px); line-height: 1.65; }
.ulw-section-head-light .ulw-section-sub { color: rgba(255,255,255,.68); }
.ulw-inline-link { color: var(--ulw-red); font-weight: 600; text-decoration: underline; text-underline-offset: 3px; }
.ulw-inline-link:hover { color: var(--ulw-red-dark); }

.ulw-btn {
    display: inline-flex; align-items: center; gap: 10px;
    padding: 14px 26px;
    font-size: 15px; font-weight: 600;
    border-radius: 999px; border: 0; cursor: pointer;
    text-decoration: none; white-space: nowrap; font-family: inherit;
    transition: transform .18s ease, box-shadow .25s ease, background .2s ease, border-color .2s ease, color .15s ease;
}
.ulw-btn svg { width: 16px; height: 16px; transition: transform .2s ease; }
.ulw-btn-lg { padding: 16px 32px; font-size: 16px; }
.ulw-btn-primary {
    background: linear-gradient(135deg, #ff3b47 0%, var(--ulw-red) 60%, var(--ulw-red-dark) 100%);
    color: #fff;
    box-shadow: 0 20px 44px -16px rgba(211, 32, 39, .65), 0 0 0 1px rgba(255,255,255,.05) inset;
}
.ulw-btn-primary:hover {
    transform: translateY(-2px);
    box-shadow: 0 26px 52px -16px rgba(211, 32, 39, .82), 0 0 0 1px rgba(255,255,255,.12) inset;
    color: #fff;
}
.ulw-btn-primary:hover svg { transform: translateX(3px); }
.ulw-btn-ghost {
    background: rgba(255,255,255,.05);
    border: 1px solid rgba(255,255,255,.2);
    color: #fff;
}
.ulw-btn-ghost:hover {
    background: rgba(255,255,255,.12);
    border-color: rgba(255,255,255,.35);
    color: #fff;
}

/* ============================================================
   HERO — dark with Wasatch-mountain silhouette
   ============================================================ */
.ulw-hero {
    position: relative; overflow: hidden; isolation: isolate;
    padding: 110px 0 110px; color: #fff;
    background:
        radial-gradient(900px 540px at 12% -8%, rgba(211, 32, 39, .42), transparent 60%),
        radial-gradient(1000px 600px at 92% 110%, rgba(45, 93, 216, .25), transparent 65%),
        radial-gradient(700px 600px at 50% 45%, rgba(60, 100, 200, .08), transparent 70%),
        linear-gradient(180deg, #07090d 0%, #0a0d14 50%, #06080d 100%);
}
.ulw-hero-bg {
    position: absolute; inset: 0; z-index: -1; pointer-events: none;
    background-image:
        radial-gradient(1px 1px at 12% 18%, rgba(255,255,255,.5), transparent 60%),
        radial-gradient(1.2px 1.2px at 28% 62%, rgba(255,255,255,.35), transparent 60%),
        radial-gradient(1px 1px at 47% 12%, rgba(255,255,255,.45), transparent 60%),
        radial-gradient(1px 1px at 63% 38%, rgba(255,255,255,.3), transparent 60%),
        radial-gradient(1.4px 1.4px at 78% 72%, rgba(255,255,255,.4), transparent 60%),
        radial-gradient(1px 1px at 88% 22%, rgba(255,255,255,.45), transparent 60%),
        radial-gradient(1px 1px at 8% 88%, rgba(255,255,255,.3), transparent 60%),
        radial-gradient(1.2px 1.2px at 55% 92%, rgba(255,255,255,.4), transparent 60%);
    background-repeat: no-repeat;
    animation: ulwTwinkle 8s ease-in-out infinite alternate;
}
@keyframes ulwTwinkle { from { opacity: .85; } to { opacity: 1; } }

/* Wasatch mountain silhouette via CSS triangle clip — Utah reference */
.ulw-hero-mountains {
    position: absolute; left: 0; right: 0; bottom: 0;
    height: 180px; z-index: -1; pointer-events: none;
    background:
        linear-gradient(180deg, transparent 0%, rgba(45, 93, 216, .08) 100%);
    clip-path: polygon(
        0% 100%, 0% 70%,
        6% 55%, 11% 65%, 17% 40%, 22% 58%, 28% 35%, 35% 52%,
        42% 28%, 48% 48%, 55% 32%, 61% 55%, 68% 38%, 74% 60%,
        80% 42%, 86% 58%, 92% 36%, 100% 52%, 100% 100%
    );
    opacity: .55;
}

.ulw-hero-inner { position: relative; display: flex; flex-direction: column; align-items: center; text-align: center; gap: 24px; }
.ulw-hero-pill {
    display: inline-flex; align-items: center; gap: 10px;
    padding: 8px 18px 8px 14px; border-radius: 999px;
    background: rgba(255,255,255,.04); border: 1px solid rgba(255,255,255,.14);
    color: rgba(255,255,255,.85); font-size: 13px; font-weight: 500; letter-spacing: .02em;
    backdrop-filter: blur(8px); -webkit-backdrop-filter: blur(8px);
}
.ulw-hero-pill-dot {
    width: 8px; height: 8px; border-radius: 50%;
    background: var(--ulw-red-bright);
    box-shadow: 0 0 0 4px rgba(255, 74, 82, .2);
    animation: ulwPulse 2.4s ease-in-out infinite;
}
@keyframes ulwPulse { 0%,100%{opacity:1;} 50%{opacity:.55;} }

.ulw-hero-title { margin: 0; max-width: 40ch; font-weight: 700; line-height: 1.06; letter-spacing: -0.02em; font-synthesis: none; }
.ulw-hero-title-main { display: block; color: #fff; font-size: clamp(34px, 5vw, 70px); }
.ulw-hero-desc { margin: 4px auto 0; max-width: 100ch; color: rgba(255,255,255,.75); font-size: clamp(15px, 1.2vw, 17px); line-height: 1.7; }
.ulw-hero-desc strong { color: #fff; font-weight: 600; }
.ulw-hero-ctas { display: inline-flex; align-items: center; gap: 14px; flex-wrap: wrap; justify-content: center; margin-top: 12px; }

.ulw-hero-stats {
    display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px;
    width: 100%; max-width: 980px; margin-top: 36px;
    padding-top: 32px; border-top: 1px solid rgba(255,255,255,.08);
}
.ulw-hero-stat { display: flex; flex-direction: column; align-items: center; gap: 4px; }
.ulw-hero-stat-num { display: inline-flex; align-items: baseline; font-size: clamp(32px, 3.6vw, 48px); font-weight: 800; letter-spacing: -0.02em; line-height: 1; color: #fff; }
.ulw-hero-stat-plus { color: var(--ulw-red-bright); font-size: 0.65em; margin-left: 4px; font-weight: 700; }
.ulw-hero-stat-label { text-transform: uppercase; font-size: 12px; letter-spacing: .14em; font-weight: 600; color: rgba(255,255,255,.55); text-align: center; }

/* ============================================================
   QUICK ANSWER
   ============================================================ */
.ulw-qa { padding: 60px 0 0; background: var(--ulw-bg-light); }
.ulw-qa-card {
    max-width: 920px; margin: 0 auto;
    background: #fff; border: 1px solid var(--ulw-rule);
    border-left: 4px solid var(--ulw-red);
    border-radius: 14px; padding: 32px 36px;
    box-shadow: 0 14px 36px -22px rgba(0,0,0,.12);
    transition: box-shadow .3s ease, transform .3s ease;
}
.ulw-qa-card:hover { box-shadow: 0 22px 50px -22px rgba(0,0,0,.18); transform: translateY(-2px); }
.ulw-qa-eyebrow { display: inline-block; font-size: 12px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: var(--ulw-red); margin-bottom: 8px; }
.ulw-qa-title { margin: 0 0 14px; font-size: clamp(22px, 2.2vw, 30px); font-weight: 700; color: var(--ulw-text); line-height: 1.25; }
.ulw-qa-summary { margin: 0 0 16px; color: var(--ulw-text-dim); font-size: 16px; line-height: 1.7; }
.ulw-qa-summary strong { color: var(--ulw-text); }
.ulw-qa-bullets { list-style: none; padding: 0; margin: 0; }
.ulw-qa-bullets li {
    position: relative; padding: 9px 0 9px 22px;
    border-top: 1px dashed var(--ulw-rule);
    color: var(--ulw-text); font-size: 14.5px; line-height: 1.6;
}
.ulw-qa-bullets li:first-child { border-top: 0; }
.ulw-qa-bullets li::before { content: ""; position: absolute; left: 2px; top: 17px; width: 8px; height: 8px; border-radius: 50%; background: var(--ulw-red); }
.ulw-qa-bullets li strong { color: var(--ulw-text); margin-right: 4px; }

/* ============================================================
   EXPLAIN (numbered timeline)
   ============================================================ */
.ulw-explain-sec { padding: 100px 0; background: linear-gradient(180deg, #fff 0%, var(--ulw-bg-light) 100%); }
.ulw-explain-list { list-style: none; padding: 0; margin: 0 auto; max-width: 880px; position: relative; }
.ulw-explain-list::before { content: ""; position: absolute; top: 0; bottom: 0; left: 38px; width: 2px; background: linear-gradient(180deg, rgba(211,32,39,.05), rgba(211,32,39,.4) 30%, rgba(211,32,39,.4) 70%, rgba(211,32,39,.05)); }
.ulw-explain-step { position: relative; display: grid; grid-template-columns: 100px 1fr; gap: 28px; padding: 18px 0 26px; }
.ulw-explain-num {
    position: relative; z-index: 1;
    display: inline-flex; align-items: center; justify-content: center;
    width: 76px; height: 76px; border-radius: 50%;
    background: linear-gradient(135deg, #fff 0%, #fafafa 100%);
    border: 1px solid rgba(211, 32, 39, .35);
    color: var(--ulw-red); font-weight: 800; font-size: 22px;
    box-shadow: 0 10px 24px -16px rgba(211, 32, 39, .3);
    transition: transform .25s ease, border-color .25s ease;
}
.ulw-explain-step:hover .ulw-explain-num { transform: scale(1.08) rotate(-3deg); border-color: var(--ulw-red); }
.ulw-explain-step h3 { margin: 6px 0 8px; font-size: 21px; font-weight: 700; line-height: 1.3; color: var(--ulw-text); letter-spacing: -0.005em; }
.ulw-explain-step p { margin: 0; color: var(--ulw-text-dim); font-size: 15px; line-height: 1.7; }

/* ============================================================
   CONTEXT (4 cards)
   ============================================================ */
.ulw-context-sec { padding: 100px 0; background: var(--ulw-bg-light); }
.ulw-context-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 22px; }
.ulw-context-card {
    padding: 32px 28px; background: #fff;
    border: 1px solid var(--ulw-rule); border-radius: 16px;
    transition: transform .25s ease, border-color .25s ease, box-shadow .3s ease;
    position: relative; overflow: hidden; isolation: isolate;
}
.ulw-context-card::after {
    content: ""; position: absolute; top: -40px; right: -40px;
    width: 120px; height: 120px; border-radius: 50%;
    background: radial-gradient(circle, rgba(211, 32, 39, .14), transparent 70%);
    opacity: 0; transition: opacity .3s ease, transform .4s ease; pointer-events: none;
}
.ulw-context-card:hover { transform: translateY(-4px); border-color: rgba(211, 32, 39, .35); box-shadow: 0 22px 44px -22px rgba(0,0,0,.2); }
.ulw-context-card:hover::after { opacity: 1; transform: scale(1.3); }
.ulw-context-num { display: inline-block; font-family: "Roboto", sans-serif; font-size: 13px; font-weight: 800; letter-spacing: .14em; color: var(--ulw-red); margin-bottom: 12px; }
.ulw-context-card h3 { margin: 0 0 10px; font-size: 19px; font-weight: 700; line-height: 1.3; color: var(--ulw-text); letter-spacing: -0.005em; }
.ulw-context-card p { margin: 0; color: var(--ulw-text-dim); font-size: 14.5px; line-height: 1.65; }

/* ============================================================
   SERVICES (12 cards)
   ============================================================ */
.ulw-services-sec { padding: 100px 0; background: linear-gradient(180deg, #fff 0%, #fafafa 100%); border-top: 1px solid var(--ulw-rule); }
.ulw-services-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
.ulw-service-card {
    position: relative; padding: 28px 24px 24px;
    background: #fff; border: 1px solid var(--ulw-rule); border-radius: 16px;
    transition: transform .25s ease, border-color .25s ease, box-shadow .3s ease;
    overflow: hidden; isolation: isolate;
    display: flex; flex-direction: column;
}
.ulw-service-card::before {
    content: ""; position: absolute; inset: 0 0 auto 0; height: 3px;
    background: linear-gradient(90deg, #ff3b47, var(--ulw-red), var(--ulw-red-dark));
    transform: scaleX(0); transform-origin: left center; transition: transform .35s ease;
}
.ulw-service-card:hover { transform: translateY(-5px); border-color: rgba(211,32,39,.3); box-shadow: 0 22px 44px -22px rgba(0,0,0,.2); }
.ulw-service-card:hover::before { transform: scaleX(1); }
.ulw-service-num { font-family: "Roboto", sans-serif; font-size: 12px; font-weight: 800; letter-spacing: .14em; color: rgba(211, 32, 39, .55); margin-bottom: 14px; }
.ulw-service-title { margin: 0 0 8px; font-size: 16.5px; font-weight: 700; line-height: 1.35; color: var(--ulw-text); }
.ulw-service-desc { margin: 0 0 16px; font-size: 13.5px; line-height: 1.6; color: var(--ulw-text-dim); }
.ulw-service-cta {
    margin-top: auto; align-self: flex-start;
    display: inline-flex; align-items: center; gap: 6px;
    padding: 0; background: transparent; border: 0; cursor: pointer; font-family: inherit;
    font-size: 12.5px; font-weight: 700; letter-spacing: .03em; color: var(--ulw-red);
    transition: gap .15s ease;
}
.ulw-service-cta svg { width: 13px; height: 13px; transition: transform .2s ease; }
.ulw-service-cta:hover { gap: 10px; }
.ulw-service-cta:hover svg { transform: translateX(2px); }

/* ============================================================
   CTA STRIP
   ============================================================ */
.ulw-cta-strip {
    position: relative; overflow: hidden; isolation: isolate; color: #fff;
    background:
        radial-gradient(700px 420px at 10% 50%, rgba(211, 32, 39, .4), transparent 65%),
        radial-gradient(700px 420px at 95% 50%, rgba(45, 93, 216, .25), transparent 70%),
        linear-gradient(135deg, #1a0d0f 0%, #1c1430 50%, #16080a 100%);
    padding: 70px 0;
}
.ulw-cta-strip-bg { position: absolute; inset: 0; z-index: -1; pointer-events: none; background-image: radial-gradient(circle, rgba(255,255,255,.04) 1px, transparent 1.2px); background-size: 26px 26px; mask-image: radial-gradient(ellipse 80% 70% at 50% 50%, #000 30%, transparent 90%); -webkit-mask-image: radial-gradient(ellipse 80% 70% at 50% 50%, #000 30%, transparent 90%); opacity: .9; }
.ulw-cta-strip-inner { display: flex; align-items: center; justify-content: space-between; gap: 32px; flex-wrap: wrap; }
.ulw-cta-strip-title { margin: 0 0 8px; color: #fff; font-size: clamp(24px, 2.6vw, 34px); font-weight: 700; line-height: 1.2; }
.ulw-cta-strip-accent { display: block; color: var(--ulw-red-bright); font-family: "Playfair Display", "Times New Roman", Georgia, serif; font-style: italic; font-weight: 500; margin-top: 4px; }
.ulw-cta-strip-sub { margin: 0; color: rgba(255,255,255,.7); font-size: 15px; line-height: 1.6; max-width: 55ch; }

/* ============================================================
   AREAS (Utah cities grid)
   ============================================================ */
.ulw-areas-sec { padding: 100px 0; background: var(--ulw-bg-light); border-top: 1px solid var(--ulw-rule); }
.ulw-areas-grid { display: grid; grid-template-columns: repeat(5, 1fr); gap: 18px; }
.ulw-area-card {
    padding: 24px 22px;
    background: linear-gradient(180deg, #fff 0%, #fafafa 100%);
    border: 1px solid var(--ulw-rule); border-radius: 14px;
    transition: transform .25s ease, border-color .25s ease, box-shadow .3s ease;
    position: relative;
}
.ulw-area-card::before {
    content: ""; position: absolute; left: 0; top: 16px; bottom: 16px;
    width: 3px; background: var(--ulw-red); border-radius: 0 2px 2px 0;
    transition: top .25s ease, bottom .25s ease, background .25s ease;
}
.ulw-area-card:hover { transform: translateY(-3px); border-color: rgba(211, 32, 39, .3); box-shadow: 0 18px 36px -22px rgba(0,0,0,.18); }
.ulw-area-card:hover::before { top: 8px; bottom: 8px; background: var(--ulw-red-dark); }
.ulw-area-name { margin: 0 0 6px; padding-left: 14px; font-size: 16px; font-weight: 700; color: var(--ulw-text); }
.ulw-area-desc { margin: 0; padding-left: 14px; color: var(--ulw-text-dim); font-size: 13px; line-height: 1.55; }

/* ============================================================
   COMPARISON TABLE
   ============================================================ */
.ulw-compare-sec { padding: 100px 0; background: #fff; border-top: 1px solid var(--ulw-rule); }
.ulw-compare-wrap { overflow-x: auto; border-radius: 14px; box-shadow: 0 14px 36px -24px rgba(0,0,0,.15); background: #fff; border: 1px solid var(--ulw-rule); transition: box-shadow .3s ease; }
.ulw-compare-wrap:hover { box-shadow: 0 22px 50px -24px rgba(0,0,0,.22); }
.ulw-compare-table { width: 100%; min-width: 820px; border-collapse: separate; border-spacing: 0; font-size: 14.5px; line-height: 1.5; }
.ulw-compare-table thead th { background: #0e1116; color: #fff; font-weight: 600; text-align: left; padding: 16px 18px; font-size: 14px; }
.ulw-compare-table thead th.ulw-compare-us { background: linear-gradient(135deg, var(--ulw-red) 0%, var(--ulw-red-dark) 100%); }
.ulw-compare-table thead th.ulw-compare-feature { background: #1a1d23; }
.ulw-compare-table tbody th, .ulw-compare-table tbody td { padding: 14px 18px; border-top: 1px solid var(--ulw-rule); vertical-align: top; }
.ulw-compare-table tbody th { background: #fafafa; text-align: left; font-weight: 600; color: var(--ulw-text); width: 26%; }
.ulw-compare-table tbody td.ulw-compare-us { background: rgba(211, 32, 39, .06); color: var(--ulw-text); font-weight: 500; border-left: 2px solid rgba(211, 32, 39, .35); border-right: 2px solid rgba(211, 32, 39, .35); }
.ulw-compare-table tbody tr:last-child td.ulw-compare-us { border-bottom: 2px solid rgba(211, 32, 39, .35); }
.ulw-compare-table tbody td { color: var(--ulw-text-dim); }
.ulw-compare-table td[data-yes]::before { content: "\2713\00a0"; color: var(--ulw-mint); font-weight: 700; }
.ulw-compare-table td[data-no]::before  { content: "\2715\00a0"; color: #c0392b; font-weight: 700; }
.ulw-compare-note { margin: 22px 0 0; text-align: center; font-size: 13px; font-style: italic; color: var(--ulw-text-dim); }

/* ============================================================
   PRICING (dark, animated highlight)
   ============================================================ */
.ulw-pricing-sec {
    position: relative; overflow: hidden; isolation: isolate;
    padding: 110px 0; color: #fff;
    background:
        radial-gradient(900px 540px at 12% 12%, rgba(211, 32, 39, .2), transparent 60%),
        radial-gradient(900px 540px at 92% 90%, rgba(45, 93, 216, .15), transparent 60%),
        linear-gradient(180deg, #14171d 0%, #0f1217 50%, #14171d 100%);
}
.ulw-pricing-bg { position: absolute; inset: 0; z-index: -1; pointer-events: none; background-image: radial-gradient(circle, rgba(255,255,255,.045) 1px, transparent 1.2px); background-size: 28px 28px; mask-image: radial-gradient(ellipse 80% 70% at 50% 50%, #000 30%, transparent 90%); -webkit-mask-image: radial-gradient(ellipse 80% 70% at 50% 50%, #000 30%, transparent 90%); }
.ulw-pricing-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; align-items: stretch; }
.ulw-tier {
    position: relative;
    padding: 36px 30px 32px;
    background: rgba(255,255,255,.035);
    border: 1px solid rgba(255,255,255,.1);
    border-radius: 20px;
    backdrop-filter: blur(8px); -webkit-backdrop-filter: blur(8px);
    display: flex; flex-direction: column;
    transition: transform .3s ease, border-color .3s ease, box-shadow .3s ease;
}
.ulw-tier.is-highlighted {
    background: linear-gradient(180deg, rgba(211, 32, 39, .12) 0%, rgba(45, 93, 216, .04) 100%);
    border-color: rgba(211, 32, 39, .55);
    box-shadow: 0 30px 60px -28px rgba(211, 32, 39, .55), 0 0 0 1px rgba(211, 32, 39, .15) inset;
    transform: translateY(-8px);
}
.ulw-tier:hover { transform: translateY(-5px); border-color: rgba(255,255,255,.3); }
.ulw-tier.is-highlighted:hover { transform: translateY(-14px); box-shadow: 0 40px 70px -28px rgba(211, 32, 39, .7), 0 0 0 1px rgba(211, 32, 39, .22) inset; }
.ulw-tier-flag {
    position: absolute; top: -12px; left: 50%; transform: translateX(-50%);
    background: linear-gradient(135deg, #ff3b47, var(--ulw-red), var(--ulw-red-dark));
    color: #fff; padding: 5px 14px; border-radius: 999px;
    font-size: 11px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase;
    box-shadow: 0 12px 24px -10px rgba(211, 32, 39, .65);
    animation: ulwFlagBob 3s ease-in-out infinite;
}
@keyframes ulwFlagBob { 0%, 100% { transform: translateX(-50%) translateY(0); } 50% { transform: translateX(-50%) translateY(-2px); } }
.ulw-tier-badge { display: inline-block; color: rgba(255,255,255,.65); font-size: 12px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; margin-bottom: 14px; }
.ulw-tier.is-highlighted .ulw-tier-badge { color: var(--ulw-red-bright); }
.ulw-tier-price { display: flex; align-items: baseline; gap: 8px; margin-bottom: 14px; color: #fff; line-height: 1; }
.ulw-tier-price-amount { font-size: clamp(36px, 4vw, 48px); font-weight: 800; letter-spacing: -0.025em; }
.ulw-tier-price-unit { font-size: 14px; font-weight: 500; color: rgba(255,255,255,.55); }
.ulw-tier-best { margin: 0 0 22px; padding-bottom: 22px; border-bottom: 1px solid rgba(255,255,255,.08); font-size: 13.5px; line-height: 1.55; color: rgba(255,255,255,.72); }
.ulw-tier-best strong { color: #fff; font-weight: 600; }
.ulw-tier-list { list-style: none; padding: 0; margin: 0 0 26px; }
.ulw-tier-list li { display: flex; align-items: flex-start; gap: 10px; padding: 7px 0; font-size: 14px; line-height: 1.55; color: rgba(255,255,255,.82); }
.ulw-tier-check { flex-shrink: 0; width: 18px; height: 18px; border-radius: 50%; background: rgba(25, 169, 116, .2); color: #5ee0a0; display: inline-flex; align-items: center; justify-content: center; font-size: 11px; font-weight: 700; margin-top: 2px; }
.ulw-tier.is-highlighted .ulw-tier-check { background: rgba(211, 32, 39, .25); color: var(--ulw-red-bright); }
.ulw-tier-cta { margin-top: auto; width: 100%; justify-content: center; }
.ulw-pricing-note { margin: 36px auto 0; max-width: 78ch; text-align: center; font-size: 13px; line-height: 1.7; color: rgba(255,255,255,.55); }
.ulw-pricing-note strong { color: rgba(255,255,255,.9); }
.ulw-pricing-note .ulw-inline-link { color: var(--ulw-red-bright); }
.ulw-pricing-note .ulw-inline-link:hover { color: #fff; }

/* ============================================================
   PROCESS (timeline)
   ============================================================ */
.ulw-process-sec { padding: 100px 0; background: var(--ulw-bg-light); }
.ulw-process-list { list-style: none; padding: 0; margin: 0 auto; max-width: 880px; position: relative; }
.ulw-process-list::before { content: ""; position: absolute; top: 0; bottom: 0; left: 38px; width: 2px; background: linear-gradient(180deg, rgba(211,32,39,.05), rgba(211,32,39,.4) 30%, rgba(211,32,39,.4) 70%, rgba(211,32,39,.05)); }
.ulw-process-step { position: relative; display: grid; grid-template-columns: 100px 1fr; gap: 28px; padding: 18px 0 26px; }
.ulw-process-marker { position: relative; width: 76px; z-index: 1; }
.ulw-process-marker-num {
    display: inline-flex; align-items: center; justify-content: center;
    width: 76px; height: 76px; border-radius: 50%;
    background: linear-gradient(135deg, #fff 0%, #fafafa 100%);
    border: 1px solid rgba(211, 32, 39, .35);
    color: var(--ulw-red); font-weight: 800; font-size: 22px;
    box-shadow: 0 10px 24px -16px rgba(211, 32, 39, .3);
    transition: transform .25s ease, border-color .25s ease;
}
.ulw-process-step:hover .ulw-process-marker-num { transform: scale(1.08); border-color: var(--ulw-red); }
.ulw-process-marker-when { display: block; margin-top: 8px; text-align: center; font-size: 11.5px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: var(--ulw-text-dim); }
.ulw-process-content { padding-top: 4px; }
.ulw-process-title { margin: 0 0 8px; font-size: 22px; font-weight: 700; line-height: 1.3; color: var(--ulw-text); }
.ulw-process-desc { margin: 0; color: var(--ulw-text-dim); font-size: 15px; line-height: 1.7; }

/* ============================================================
   WHY US (dark)
   ============================================================ */
.ulw-why-sec {
    position: relative; overflow: hidden; isolation: isolate;
    padding: 100px 0; color: #fff;
    background:
        radial-gradient(900px 540px at 12% 12%, rgba(211, 32, 39, .18), transparent 60%),
        radial-gradient(900px 540px at 92% 90%, rgba(45, 93, 216, .12), transparent 60%),
        linear-gradient(180deg, #1c1f26 0%, #16191f 50%, #181b22 100%);
}
.ulw-why-bg { position: absolute; inset: 0; z-index: -1; pointer-events: none; background-image: radial-gradient(circle, rgba(255,255,255,.045) 1px, transparent 1.2px); background-size: 28px 28px; mask-image: radial-gradient(ellipse 80% 70% at 50% 50%, #000 30%, transparent 90%); -webkit-mask-image: radial-gradient(ellipse 80% 70% at 50% 50%, #000 30%, transparent 90%); opacity: .9; }
.ulw-why-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.ulw-why-card {
    padding: 30px 28px 26px;
    background: rgba(255,255,255,.035);
    border: 1px solid rgba(255,255,255,.08);
    border-radius: 18px;
    backdrop-filter: blur(8px); -webkit-backdrop-filter: blur(8px);
    transition: transform .3s ease, border-color .3s ease, background .3s ease;
    position: relative; overflow: hidden;
}
.ulw-why-card::before { content: ""; position: absolute; inset: 0 0 auto 0; height: 2px; background: linear-gradient(90deg, #ff3b47, var(--ulw-red), var(--ulw-red-dark)); transform: scaleX(0); transform-origin: left center; transition: transform .35s ease; }
.ulw-why-card:hover { transform: translateY(-5px); background: rgba(255,255,255,.06); border-color: rgba(211,32,39,.4); }
.ulw-why-card:hover::before { transform: scaleX(1); }
.ulw-why-num { display: inline-block; font-family: "Roboto", sans-serif; font-size: 14px; font-weight: 800; letter-spacing: .14em; color: rgba(255, 255, 255, .35); margin-bottom: 14px; }
.ulw-why-title { margin: 0 0 10px; font-size: 19px; font-weight: 700; line-height: 1.35; color: #fff; }
.ulw-why-desc { margin: 0; font-size: 14.5px; line-height: 1.65; color: rgba(255,255,255,.68); }

/* ============================================================
   TESTIMONIALS
   ============================================================ */
.ulw-testimonials-sec { padding: 100px 0; background: var(--ulw-bg-light); border-top: 1px solid var(--ulw-rule); }
.ulw-testimonials-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.ulw-testimonial-card {
    position: relative;
    padding: 30px 28px 24px;
    background: #fff; border: 1px solid var(--ulw-rule);
    border-radius: 16px;
    display: flex; flex-direction: column;
    transition: transform .25s ease, border-color .25s ease, box-shadow .3s ease;
}
.ulw-testimonial-card::before {
    content: "\201C"; position: absolute;
    top: -8px; right: 22px;
    font-family: Georgia, serif; font-size: 120px; line-height: 1;
    color: rgba(211, 32, 39, .12); pointer-events: none;
    transition: color .25s ease;
}
.ulw-testimonial-card:hover { transform: translateY(-4px); border-color: rgba(211,32,39,.3); box-shadow: 0 20px 40px -22px rgba(0,0,0,.2); }
.ulw-testimonial-card:hover::before { color: rgba(211, 32, 39, .22); }
.ulw-testimonial-stars { color: #ffb400; font-size: 16px; letter-spacing: 2px; margin-bottom: 14px; line-height: 1; }
.ulw-testimonial-quote { margin: 0 0 18px; font-size: 14.5px; line-height: 1.65; color: var(--ulw-text); }
.ulw-testimonial-footer { display: flex; flex-direction: column; gap: 2px; margin-top: auto; padding-top: 14px; border-top: 1px solid var(--ulw-rule); }
.ulw-testimonial-footer strong { color: var(--ulw-text); font-size: 14px; }
.ulw-testimonial-footer span { color: var(--ulw-text-dim); font-size: 13px; }

/* ============================================================
   CASE STUDIES
   ============================================================ */
.ulw-results-sec { padding: 100px 0; background: #fff; border-top: 1px solid var(--ulw-rule); }
.ulw-results-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.ulw-case-card {
    padding: 32px 28px 28px;
    background: linear-gradient(180deg, #fffafa 0%, #fff5f5 100%);
    border: 1px solid var(--ulw-rule);
    border-radius: 18px;
    display: flex; flex-direction: column;
    transition: transform .3s ease, border-color .3s ease, box-shadow .3s ease;
}
.ulw-case-card:hover { transform: translateY(-5px); border-color: rgba(211, 32, 39, .35); box-shadow: 0 24px 46px -22px rgba(0,0,0,.22); }
.ulw-case-cat { display: inline-block; align-self: flex-start; font-size: 11px; font-weight: 800; letter-spacing: .16em; text-transform: uppercase; color: var(--ulw-red); background: rgba(211, 32, 39, .1); padding: 5px 10px; border-radius: 999px; margin-bottom: 18px; }
.ulw-case-metric { margin-bottom: 16px; }
.ulw-case-number {
    display: block; font-size: clamp(36px, 4vw, 52px); font-weight: 800; letter-spacing: -0.025em; line-height: 1;
    background: linear-gradient(135deg, var(--ulw-red) 0%, var(--ulw-red-dark) 100%);
    -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent;
}
.ulw-case-label { display: block; margin-top: 6px; font-size: 12px; font-weight: 600; letter-spacing: .12em; text-transform: uppercase; color: var(--ulw-text-dim); }
.ulw-case-body { margin: 0 0 22px; font-size: 14.5px; line-height: 1.65; color: var(--ulw-text); }
.ulw-case-cta { margin-top: auto; align-self: flex-start; padding: 10px 16px; border: 1px solid var(--ulw-red); background: transparent; color: var(--ulw-red); border-radius: 999px; font-family: inherit; font-size: 13px; font-weight: 600; cursor: pointer; transition: background .15s ease, color .15s ease, transform .15s ease; }
.ulw-case-cta:hover { background: var(--ulw-red); color: #fff; transform: translateY(-1px); }

/* ============================================================
   MISTAKES
   ============================================================ */
.ulw-mistakes-sec { padding: 100px 0; background: var(--ulw-bg-light); border-top: 1px solid var(--ulw-rule); }
.ulw-mistakes-list { list-style: none; padding: 0; margin: 0 auto; max-width: 900px; }
.ulw-mistake {
    display: grid; grid-template-columns: 70px 1fr; gap: 24px;
    padding: 28px 0; border-top: 1px solid var(--ulw-rule);
    transition: background .25s ease;
}
.ulw-mistake:first-child { border-top: 0; padding-top: 0; }
.ulw-mistake:hover { background: linear-gradient(90deg, transparent, rgba(211,32,39,.03), transparent); }
.ulw-mistake-num {
    display: inline-flex; align-items: center; justify-content: center;
    width: 56px; height: 56px; border-radius: 50%;
    background: linear-gradient(135deg, rgba(211, 32, 39, .12) 0%, rgba(45, 93, 216, .12) 100%);
    border: 1px solid rgba(211, 32, 39, .25);
    color: var(--ulw-red); font-weight: 800; font-size: 18px;
    transition: transform .25s ease;
}
.ulw-mistake:hover .ulw-mistake-num { transform: scale(1.1) rotate(-5deg); }
.ulw-mistake h3 { margin: 6px 0 10px; font-size: 19px; font-weight: 700; line-height: 1.3; color: var(--ulw-text); letter-spacing: -0.005em; }
.ulw-mistake p { margin: 0; color: var(--ulw-text-dim); font-size: 15.5px; line-height: 1.75; }
.ulw-mistakes-cta { margin: 50px auto 0; max-width: 700px; padding: 30px 32px; text-align: center; background: linear-gradient(135deg, rgba(211, 32, 39, .04) 0%, rgba(45, 93, 216, .04) 100%); border: 1px dashed rgba(211, 32, 39, .3); border-radius: 16px; transition: border-color .25s ease, background .25s ease; }
.ulw-mistakes-cta:hover { border-color: rgba(211,32,39,.5); background: linear-gradient(135deg, rgba(211, 32, 39, .08) 0%, rgba(45, 93, 216, .06) 100%); }
.ulw-mistakes-cta p { margin: 0 0 18px; font-size: 16px; color: var(--ulw-text); }

/* ============================================================
   FAQ
   ============================================================ */
.ulw-faq-sec { padding: 100px 0; background: #fff; border-top: 1px solid var(--ulw-rule); }
.ulw-faq-list { max-width: 880px; margin: 0 auto; border-top: 1px solid var(--ulw-rule); }
.ulw-faq-item { border-bottom: 1px solid var(--ulw-rule); }
.ulw-faq-q { display: flex; align-items: center; justify-content: space-between; gap: 16px; padding: 22px 4px; cursor: pointer; list-style: none; color: var(--ulw-text); font-size: 17px; font-weight: 600; line-height: 1.4; transition: color .15s ease; }
.ulw-faq-q::-webkit-details-marker { display: none; }
.ulw-faq-q:hover { color: var(--ulw-red); }
.ulw-faq-icon { width: 32px; height: 32px; flex-shrink: 0; display: inline-flex; align-items: center; justify-content: center; border-radius: 50%; background: rgba(211, 32, 39, .08); border: 1px solid rgba(211, 32, 39, .2); color: var(--ulw-red); transition: transform .3s ease, background .15s ease; }
.ulw-faq-icon svg { width: 14px; height: 14px; }
.ulw-faq-item[open] .ulw-faq-icon { transform: rotate(45deg); background: rgba(211, 32, 39, .18); }
.ulw-faq-a { padding: 0 4px 22px 4px; color: var(--ulw-text-dim); font-size: 15px; line-height: 1.7; max-width: 70ch; }
.ulw-faq-a a { color: var(--ulw-red); font-weight: 600; }

/* ============================================================
   RESOURCES
   ============================================================ */
.ulw-resources-sec { padding: 90px 0; background: var(--ulw-bg-light); border-top: 1px solid var(--ulw-rule); }
.ulw-resources-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.ulw-resource-card {
    display: block;
    padding: 30px 28px 28px;
    background: #fff;
    border: 1px solid var(--ulw-rule); border-radius: 16px;
    color: var(--ulw-text); text-decoration: none;
    transition: transform .25s ease, border-color .25s ease, box-shadow .3s ease;
    position: relative; overflow: hidden; isolation: isolate;
}
.ulw-resource-card::before { content: ""; position: absolute; inset: 0 0 auto 0; height: 3px; background: linear-gradient(90deg, #ff3b47, var(--ulw-red), var(--ulw-red-dark)); transform: scaleX(0); transform-origin: left center; transition: transform .3s ease; }
.ulw-resource-card:hover { transform: translateY(-5px); border-color: rgba(211, 32, 39, .3); box-shadow: 0 22px 44px -22px rgba(0,0,0,.2); color: var(--ulw-text); }
.ulw-resource-card:hover::before { transform: scaleX(1); }
.ulw-resource-title { margin: 0 0 8px; font-size: 19px; font-weight: 700; color: var(--ulw-text); }
.ulw-resource-desc { margin: 0 0 16px; color: var(--ulw-text-dim); font-size: 14.5px; line-height: 1.6; }
.ulw-resource-cta { display: inline-flex; align-items: center; gap: 6px; color: var(--ulw-red); font-size: 13.5px; font-weight: 700; letter-spacing: .03em; transition: gap .2s ease; }
.ulw-resource-card:hover .ulw-resource-cta { gap: 10px; }

.ulw-other-locations { margin: 50px auto 0; padding: 28px 30px; background: #fff; border: 1px solid var(--ulw-rule); border-radius: 14px; }
.ulw-other-locations-title { margin: 0 0 16px; font-size: 14px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: var(--ulw-text-dim); }
.ulw-other-locations-list { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.ulw-other-locations-list a {
    display: flex; flex-direction: column; gap: 4px;
    padding: 16px 18px;
    background: var(--ulw-bg-light); border: 1px solid var(--ulw-rule); border-radius: 10px;
    text-decoration: none; color: var(--ulw-text);
    transition: border-color .15s ease, transform .15s ease, color .15s ease;
}
.ulw-other-locations-list a:hover { border-color: var(--ulw-red); color: var(--ulw-red); transform: translateY(-2px); }
.ulw-other-locations-list strong { font-size: 15px; }
.ulw-other-locations-list span { font-size: 12.5px; color: var(--ulw-text-dim); }

/* ============================================================
   FINAL CTA
   ============================================================ */
.ulw-final-cta {
    position: relative; overflow: hidden; isolation: isolate; color: #fff;
    background:
        radial-gradient(800px 500px at 15% -5%, rgba(211, 32, 39, .35), transparent 60%),
        radial-gradient(900px 600px at 90% 110%, rgba(45, 93, 216, .22), transparent 65%),
        linear-gradient(180deg, #08090d 0%, #11141a 50%, #07090d 100%);
    padding: 120px 0;
}
.ulw-final-cta-bg { position: absolute; inset: 0; z-index: -1; pointer-events: none; background-image: radial-gradient(1px 1px at 18% 28%, rgba(255,255,255,.45), transparent 60%), radial-gradient(1px 1px at 48% 12%, rgba(255,255,255,.4), transparent 60%), radial-gradient(1.2px 1.2px at 78% 62%, rgba(255,255,255,.4), transparent 60%), radial-gradient(1px 1px at 28% 88%, rgba(255,255,255,.35), transparent 60%); background-repeat: no-repeat; animation: ulwTwinkle 8s ease-in-out infinite alternate; }
.ulw-final-cta-inner { max-width: 820px; margin: 0 auto; text-align: center; display: flex; flex-direction: column; align-items: center; gap: 18px; }
.ulw-final-cta-title { margin: 0; font-size: clamp(28px, 3.6vw, 46px); font-weight: 700; line-height: 1.18; letter-spacing: -0.02em; color: #fff; font-synthesis: none; }
.ulw-final-cta-sub { margin: 0; color: rgba(255,255,255,.72); font-size: 16px; line-height: 1.65; max-width: 60ch; }

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width: 1199px) {
    .ulw-services-grid { grid-template-columns: repeat(3, 1fr); }
    .ulw-areas-grid { grid-template-columns: repeat(4, 1fr); }
}
@media (max-width: 991px) {
    .ulw-hero { padding: 70px 0 80px; }
    .ulw-hero-stats { grid-template-columns: repeat(2, 1fr); max-width: 520px; }
    .ulw-hero-title { max-width: 100%; }
    .ulw-context-grid, .ulw-services-grid, .ulw-why-grid, .ulw-results-grid, .ulw-pricing-grid, .ulw-resources-grid, .ulw-testimonials-grid, .ulw-other-locations-list { grid-template-columns: repeat(2, 1fr); }
    .ulw-areas-grid { grid-template-columns: repeat(3, 1fr); }
    .ulw-tier.is-highlighted { transform: none; }
    .ulw-tier.is-highlighted:hover { transform: translateY(-5px); }
    .ulw-context-sec, .ulw-explain-sec, .ulw-services-sec, .ulw-areas-sec, .ulw-compare-sec, .ulw-process-sec, .ulw-why-sec, .ulw-testimonials-sec, .ulw-results-sec, .ulw-pricing-sec, .ulw-mistakes-sec, .ulw-faq-sec, .ulw-resources-sec { padding: 70px 0; }
    .ulw-final-cta { padding: 80px 0; }
    .ulw-cta-strip-inner { justify-content: center; text-align: center; }
}
@media (max-width: 575px) {
    .ulw-hero { padding: 40px 0 60px; }
    .ulw-hero-pill { font-size: 11.5px; padding: 6px 14px 6px 12px; }
    .ulw-hero-title-main { font-size: clamp(26px, 7.5vw, 38px); }
    .ulw-btn { width: 100%; justify-content: center; padding: 12px 20px; font-size: 14px; }
    .ulw-btn-lg { padding: 14px 22px; font-size: 15px; }
    .ulw-context-grid, .ulw-services-grid, .ulw-areas-grid, .ulw-why-grid, .ulw-results-grid, .ulw-pricing-grid, .ulw-resources-grid, .ulw-testimonials-grid, .ulw-other-locations-list { grid-template-columns: 1fr; }
    .ulw-qa-card { padding: 24px 22px; }
    .ulw-qa-title { font-size: 20px; }
    .ulw-section-head { margin-bottom: 36px; }
    .ulw-process-step, .ulw-explain-step { grid-template-columns: 64px 1fr; gap: 18px; }
    .ulw-process-marker, .ulw-process-marker-num, .ulw-explain-num { width: 56px; height: 56px; font-size: 18px; }
    .ulw-process-list::before, .ulw-explain-list::before { left: 28px; }
    .ulw-faq-q { font-size: 15.5px; padding: 18px 4px; }
    .ulw-mistake { grid-template-columns: 48px 1fr; gap: 18px; }
    .ulw-mistake-num { width: 44px; height: 44px; font-size: 15px; }
    .ulw-compare-table { font-size: 13px; }
    .ulw-compare-table tbody th, .ulw-compare-table tbody td { padding: 11px 12px; }
}